Warstic

Warstic builds premium bats trusted by serious athletes, but the relationship ended at the sale. There was no digital layer to help players track their progress or connect their equipment to their growth.

This started as a self-directed concept, not a client brief, but the gap was real: no way to measure performance over time, no system for setting goals, and no space for the mental side of the game, even though performance is 70% mental.

The opportunity was to build the missing layer: turn a one-time purchase into an ongoing training partner, one that treats performance as both physical and mental.

I designed a companion app concept that bridges Warstic's hardware with a real training system, starting with dashboards and flows that let athletes see improvement, not just log it.

I introduced a dedicated mental performance experience, including daily quotes and an interactive psychology section, to bring mindset training to the forefront alongside the physical metrics.

I rebuilt the UI from the ground up, structuring a clear goal-setting system and a modern, streamlined interface that matches the intensity of the brand.